PAYMENTS
Rossana describes how companies are adapting their infrastructure to be“ more modular, API-first and cloudnative to meet the demands of this evolving environment, enabling seamless connections to various payment rails.”
Fiserv’ s platform exemplifies this approach, functioning as a unified hub managing transactions across multiple rails – real-time payments, ACH, crossborder networks – while integrating smoothly into diverse business contexts.
New sub-head requirred The competitive dynamics are shifting fundamentally. Success no longer comes from owning the customer journey but from being everywhere customers need payment capabilities.
Irene captures this evolution:“ As financial services shift into third-party platforms, marketplaces and apps, traditional payment providers must rethink how and where they deliver value.
“ The days of owning the customer journey are fading; relevance now comes from being everywhere your customer needs you.”
Multi-rail strategies are becoming standard as platforms demand access to every payment method their users might want.
When every marketplace wants to offer comprehensive payment options, Irene argues:“ The key differentiator isn’ t technical – it’ s how seamlessly your payment partner can manage every method.” fintechmagazine. com 145