THE FINTECH INTERVIEW
“There’ s enormous value in having people, or experts in a specific area, who can provide that service”
Dave Murphy Head of Financial Services – EMEA & APAC Publicis Sapient
as a service, not just fintechs, is going out of business, because clients will simply build a set of agents to do the job themselves. I think that’ s a very unfair assessment – there’ s enormous value in having people, or experts in a specific area, who can provide that service.”
As fintechs grow in popularity for their convenience and utility, banks and insurtechs pull ahead by being able to utilise advancing technology. Dave concludes by explaining how agentic AI in particular can provide the most value.“ If you think about what it really means to reinvent with agentic AI, the most important and powerful thing is the context you can provide to these agents,” he says.“ Fintechs that get that context right for whatever problem they’ re solving – and become genuine experts in that field and how they deliver and improve it – will be able to offer real added value that their customers can’ t easily replicate themselves. That’ s going to be key.”
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