TOP 100 LEADERS

Title: Chairman, Co-Founder and CEO Company: Nubank

Founder, CEO and Chairman of the largest digital banking platform in the world outside of Asia, Columbian-born David was educated at Stanford before then working as a venture capitalist at Sequoia Capital and then founding Nubank in 2013. He established Nu because of an underlying personal frustration with the high fees, extreme bureaucracy and oligopolistic control of traditional Latin American banks.

In the years since, Nubank has revolutionised Latin American retail finance by launching a zero-fee credit card managed entirely through a mobile app. Today, the platform serves nearly 140 million customers across Brazil, Colombia and Mexico, bringing tens of millions of unbanked and underbanked individuals into the formal financial system for the first time. David has steered Nubank’ s rapid expansion from a credit-card challenger into a profitable, publicly traded financial powerhouse offering full-service accounts, investments, personal loans and small-business services.

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