FinTech Magazine Top100 Companies 2023 | Page 60

TOP 100 COMPANIES
IMAGE: INTUIT

8

Intuit

Founded in 1983
CEO: Sasan K. Goodarzi
htps:/ intuit com. www htps company:/ linkedin. / intuit
Intuit’ s technology platform helps users around the world to navigate some of the most common day-to-day financial challenges faced by businesses today.
It is probably best known for its accountancy software QuickBooks or tax platform Turbotax – but in recent years, Intuit has acquired complimentary products such as credit score tool Credit Karma( bought in 2020 for US $ 3.4bn) and email marketing client Mailchimp( acquired in 2021 for US $ 12bn). This aggressive growth strategy has produced a beefed-up company with over US $ 12bn in revenue at the last count, and more than 17,000 members of staff. The business – which was founded in 1983 and is based in Mountain View, California – has 20 offices in nine different countries.
The company was initially conceived by Scott Cook, who, having worked at Procter & Gamble, saw the future as one where personal computers would widely replace paper-and-pencil-based accounting – something which has come to pass universally. Cook partnered with computer programmer Tom Proulx at Stanford University, and the pair launched an early iteration of QuickBooks, Quicken, from their university dormitory.
Competition from more established players like Microsoft saw Cook and Proulx partner with other entrepreneurs to diversify Intuit’ s product portfolio, and in the early 1990s, Intuit navigated a takeover attempt from Microsoft. Today, it is an established player in accounting and financing software, reaching an all-time high market valuation of US $ 50bn in 2018.
Software Development United States
60 2023