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CEO

Industry : Fintech

Tim Cook became Apple ’ s CEO in 2011 , succeeding Steve Jobs . Born in Alabama and educated at Auburn University and Duke University , he previously served as Apple ’ s Chief Operating Officer . Under his leadership , Apple expanded into financial services with the launch of Apple Pay in 2014 , followed by products like Apple Card and Apple Pay Later . This financial services push was part of a broader strategy to grow Apple ’ s services business , complementing its core hardware products . During Cook ’ s tenure , Apple ’ s market value has grown tremendously , surpassing US $ 3tn in 2024 .

58 fintechmagazine . com