EMEA INSIGHTS
MOBILE PAYMENTS
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transitions from one chanel to another . This article discusses the global trends in e-commerce across EMEA , the Pacific region and ASE- AN area , comparing and contrasting what is expected for 2019 .
EMEA INSIGHTS
As payments remain one of the most vital customer touchpoints during the entire shopping experience , this year will see one main challenge for merchants in EMEA : how to deliver a seamless experience that maximises the chance of converting sales . With research showing that businesses which offer the top three payment methods in a country have increased conversion rates by up to 30 %, it has become crucial to tailor payment methods . This is particularly significant in Europe , where there is a vast selection of payment preferences across the region , such as traditional cards ( credit and assorted national debit schemes ), mobile wallets ( e . g . Apple Pay and Samsung Pay ), online bank transfer and invoice . Payment preferences can vary significantly between markets and across various demographic groups , particularly in countries like Germany where there is a very distinctive payments landscape .
Although this isn ’ t a new challenge ,
APRIL 2019