PACIFIC OVERVIEW
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53 it is becoming an increasingly important one for European merchants who are investing more efforts in crossborder and cross-channel trade . To give themselves the greatest chance of international success , they need to offer the local payment methods that are recognised , trusted and used by the end consumer . Many payment methods that were previously nascent are now described as mainstream .
Cost-effectively accessing the right acquirers and ensuring exact , frictionless fraud protection is also an imperative part of this challenge for merchants in the EMEA region . Addressing this entails implementing the right technology and enlisting expert support .
PACIFIC OVERVIEW
With Europe concentrating on creating a seamless experience and how to maximise conversion , the Pacific region is more focused on how to alleviate merchant fraud . Although EMV chip acceptance has significantly reduced certain types of merchant fraud , there is undoubtedly more work
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