Joanne Church
Much had been done to advance the digital vision . However , the platform , being made up from third-party elements rather than custom built for the specialised world of mortgages meant that it could not become the fully integrated system that Loan Market needed . “ A key event in the story was the 2013 acquisition of a platform that was already operating in New Zealand . It was very successful but we didn ’ t adopt it regionally because the company was not quite ready to jump into software development at that stage and we were happy to let the Kiwis continue to use that particular piece of software .”
This was the original MyCRM , and it was the benchmark in White ’ s mind when , in January 2016 , he decided to make the leap from the existing software Loan Market had used to developing a custom-built platform : one that would be free of limitations imposed by things like data integration between the three core systems . “ I was proud of what we had managed to get in place ,” says Church , “ but we 141
EXECUTIVE PROFILE
Joanne Church
Joanne ’ s passions are people , process and getting stuff done . Her key strength is understanding complex problems , distilling them into understandable components and finding ways to solve them . She is fuelled by nurturing people and helping them grow . She has also learnt that communication is key and prides herself on her ability to bridge the gap between business and technology with effective communication . Currently , as Chief Operations Officer for Loan Market ’ s MyCRM technology , Joanne leads the team ( both onshore and offshore ) that provides support to the users of MyCRM in Australia . She also oversees general operations and contributes to the ongoing development of the platform . www . fintechmagazine . com