Aaron Lee
significantly increasing our digital business volume by 20 %.”
The philosophy underpinning the success of the app is based around ease of use . “ We would like to use our online apps to enhance the ultimate convenience of the customer experience , and put the structure of loan processing purely online .” Hong Kong citizens will be able to use the app with their Hong Kong ID card , even the newly-issued one for part of the population , with its embedded hologram .” says Lee . “ The Hong Kong ID card is the key and eases the whole application process . You
Aaron Lee
EXECUTIVE PROFILE
Aaron Lee is responsible for formulating digital transformation services strategies and deploying fintech and DX solutions , including , but not limited , to digital and online , AI , Big Data , blockchain , cognitive and machine learning and robotic process automation , to transform UA ’ s capabilities in finance services innovations , strengthening the company ’ s market leading and drive business revenue . Since 1998 , he has occupied senior regional management roles in firms such as Atos , Microsoft and Sybase , in which provided enterprise advisory consulting and business services to a portfolio of sizable clients within the Asia Pacific and Greater China regions . He is an expert in digital transformation , with more than 24 years of experience in IT strategic planning , project management and strategic partnership and alliance formation with first tier IT Solution providers . He graduated from the Said Business School of Oxford University and Staffordshire University .
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