intelligence platform that we can use with our attribution customer data .” It ’ s a direction that Lee is hoping to further explore , collecting data from new and varied sources . “ We would like to associate more of the social information with traditional customer information . Maybe we can understand our customer more from different aspects of their online behaviors like their online browsing . We would like to consolidate it together to build up that 360-degree view and offer the most suitable loan services for each single customer to best serve his financial needs .”
The complexity of such a system has required the support of a number of expert partners . “ Because we would like to acquire more data , we use an enterprise scale database as our traditional database . Our relationship with Oracle has lasted over ten years , which is why we choose them as our transactional database and data warehouse platform .” Owing to the volumes of data created , UA has also found it necessary to move to the cloud . “ As we convert data into a big data platform , we ’ re moving it
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