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Liv has built upon the success of Emirates NBD , currently boasting over 300,000 clients since its inception in 2017 . The digital lifestyle bank launched for millennials gained an estimated 10,000 new users a month , the same growth rate as that of parent company , Emirates NBD . “ This shows us that there was demand and we are meeting that demand ,” shares Richard Morton , Associate Vice President for Legal , Emirates NBD , in an exclusive interview with FinTech Magazine . The app features a real-time expense tracker , financial “ goals ” to assist with in-app saving , and a number of deals and events tailored to its target audience . Liv . Brand video

CLICK TO WATCH | 0:39 APRIL 2020