directly on their phone or mobile device , is that up until now , it was not supported by iOS operating systems .”
Hyett points to the tech giant ’ s acquisition of Mobeewave as one that has addressed demand in the market , and believes the appetite for SoftPos is only going to grow as consumers continue to turn their back on cash in favour of contactless payments .
“ With Apple entering the SoftPoS space , this validates the technology and will put further pressure on the traditional POS manufacturers who have failed to successfully address the SME market . It is important to note that Apple currently represents around 30 % of market share , while Android remains the dominant OS ,” he says .
Since the pandemic and the shift digital transformation has caused , the marketplace also has a radically different expectation - along with new entrants motivation for further changes in the space . “ Expectations of what a business will look like in the future have changed fundamentally . With the rise of covidpreneurs over the last 18 months , there ’ s been a global surge in sole traders who are choosing more fulfilling employment over a steady paycheck .
“ This shift in the makeup of the global economy is driving the rise of an ‘ application marketplace ’, whereby business functions are increasingly moving onto the mobile devices of business owners . That is , these new market entrepreneurs are increasingly running their business out of a tablet or mobile device , rather than traditional PCs and other legacy systems .”
A natural technology progression The use of NFC technology and new digital payments methods has also dramatically
fintechmagazine . com 65