FinTech Magazine - April 2022 | Page 64

FINANCIAL SERVICES
space because it means current companies that supply payment device machines are no longer required if business owners decide to swap to the iPhone Tap to Pay method .
Developments in NFC technology and digital payments Apple ’ s new Tap to Pay is made possible through NFC which enables the communication between two electronic devices over a distance of 4cm or less . NFC offers a low-speed connection through a simple setup that can be used to bootstrap more capable wireless connections .
The move by Apple has been hailed as a leap forward for the software point of sale ( SoftPos ) technology in the marketplace , explains Brad Hyett , CEO of Phos , a democratising payments fintech launched in 2018 . He says , “ One of the biggest challenges to the widespread adoption of software point of sale ( SoftPoS ), the technology that enables merchants to accept card payments

“ It is important to note that Apple currently represents around 30 % of market share , while Android remains the dominant OS ”

BRAD HYETT CEO , PHOS

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64 April 2022