DIGITAL BANKING
Far from a level playing field Not everything in the mobile banking space is worth celebrating though , as Till is keen to point out .
While the positives are undoubtedly plentiful , especially when it comes to accessibility and convenience , the reality is that access around the world remains imbalanced due to the fact not all customers have access to a smartphone or the internet connection required to benefit from online services .
The older generation , for example , is one demographic where members may find themselves excluded for this reason .
“ Customer experience is more important than ever , and mobile banking has paved the way for banks to excel ”
LOUISE POTTS HEAD OF BANKING CUSTOMER ADVISORY , SAS fintechmagazine . com 71