FinTech Magazine April 2024 | Page 76

BRANDON TILL
DIGITAL BANKING

“ Although banks are transforming digitally and moving their services online , some people still value a trusted human connection ”

BRANDON TILL DIRECTOR OF BUSINESS SOLUTIONS , SOLDO
He adds : “ Platforms such as the Ericsson Wallet provide a unique standpoint in their ability to manage the converging ecosystems of traditional banking versus mobile , payments versus fintech and emerging versus established markets .
“ We ’ re at the precipice of a realised digital future where people , assets and value are able to connect seamlessly .” Till , meanwhile , foresees mobile banking even more interwoven with our daily lives , seamlessly integrating with services both financial and non-financial .
“ I expect to see budgeting within shopping apps , AI-powered spending analysis and instant personalised loan approvals ,” he says .
“ However , physical branches won ’ t entirely vanish . They will evolve to cater to specialised needs , offering human interaction and expert advice when customers need to make complex financial decisions , or for those seeking trust-based relationships .”

BRANDON TILL

TITLE : DIRECTOR OF BUSINESS SOLUTIONS
COMPANY : SOLDO INDUSTRY : FINTECH LOCATION : SWEDEN
Till has spent the last decade-anda-half working with fast-growing tech companies including Trustpilot , KAYAK and now Soldo , where he is Director of Business Solutions . His role involves helping to drive rapid growth by showing the value that SaaS products can deliver for people and businesses .
76 April 2024