BBVA IN SWITZERLAND
view of the company and allow the management to be quicker and more agile in decision-making.”
Creating a digital culture throughout the organisation Beyond technology and processes, successful digital transformation requires cultural change. Both the CFO and COO emphasise the importance of fostering a digital mindset throughout the organisation.
“ Lastly, I would like to point out that we can’ t be successful without driving a digital culture,” Eva says.
“ I visualise the CFO leading by example the digital adoption.
“ To instil a digital mindset, from my perspective the CFO must actively advocate for digital tools, assess their benefit and incentivise their adoption.”
This cultural transformation includes upskilling and reskilling the workforce to ensure employees can effectively leverage new technologies.
It also involves encouraging innovation and experimentation while maintaining appropriate risk controls.
Javier notes that this cultural shift has been instrumental in BBVA in Switzerland’ s
76 April 2025