BBVA IN SWITZERLAND

BBVA in Switzerland has over

of history in private banking

transformation from a traditional bank to a digital innovator. The bank has moved“ from a single thinking entity to artificial intelligence collaboration to improve our operational efficiency and services.”

This collaborative approach to AI reflects a broader cultural change that values technological innovation and sees it as a tool for enhancing human capabilities rather than replacing them.

The future roadmap for digital banking Looking ahead to the next 12-18 months, BBVA in Switzerland has ambitious plans to further enhance its digital capabilities.

The bank aims to maintain its position as a tier-one bank leading the Eurozone digital asset landscape, offering sophisticated solutions for both private and institutional clients.

Efficiency and security enhancements will continue through deeper integration with Ripple Custody. This will enable the entity to implement new security standards, better manage digital assets and ensure compliance with regulatory requirements.

Both the CFO and COO see digital transformation as an ongoing journey rather than a destination. They anticipate continued evolution in response to changing customer expectations, technological advancements, and regulatory developments.

“ We have moved into the 21st century taking advantage earlier than others of the new technologies,” Javier explains, highlighting the bank’ s proactive approach to innovation.

Eva shares a similar forward-looking perspective:“ The future of finance and banking will be driven by innovation, personalisation and greater efficiency in light of rapid advancements in technology and evolving customer expectations.”

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