In the same year , Visa also launched one of the first virtual shopping environments , complete with integrated payments . Launched at Money 20 / 20 in Copenhagen , PayScout and Visa ’ s VR-powered app marked the first time that customers could shop and purchase physical products within an immersive VR experience — and have those products delivered to their homes . " Virtual reality is already one of the best ways to bring unique and immersive experiences to life , and we ' ve now unlocked VR as the next
“ Cutting-edge VR technology allows consumers to fully realise scale and engage more deeply with design details before making a purchase
— Nadja Swarovski , Executive Board Member , Swarovski Crystal frontier of digital commerce ," said Sam Shrauger , SVP of Digital Products at Visa . Users could use the app to browse products from LA-based clothing retailer Body Language Sportswear , browsing , rotating and purchasing the items without leaving the app . These applications are gaining traction around the world , as customers flock to features like product visualisation , virtual fitting rooms , access to product information and virtual malls .
While 2016 and 2017 saw a veritable explosion of virtual showrooms backed by big financials and tech firms , the trend has died down a little in the following years . If you ’ re looking for an analogy , think about 3D films . Every few decades ( most notably in the 1950s and the 1980s , and then
73 fintechmagazine . com