Mastercard
THE VIRTUAL SHOWROOM
PAYMENT SOLUTIONS
Mastercard
and Swarovski launch virtual reality shopping experience
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THE VIRTUAL SHOWROOM
One of the biggest applications of VR to ecommerce and retail to take off so far has been the creation of virtual showrooms . Back in 2017 , Mastercard , immersive experience startup YouVisit , and luxury brand Swarovski collaborated on a virtual shopping app which allowed customers to virtually explore a stylish model home filled with Swarovski ’ s decor . Using a VR headset ( optionally encrusted with Swarovski diamonds ), customers could navigate from room to room and , with a gesture , highlight everything from decorative candlesticks to wall art . The app then presented users with information on the items and allowed them to make purchases then and there using Mastercard ’ s MasterPay platform . “ This partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience ,” Nadja Swarovski , Member of the Executive Board of Swarovski Crystal , commented . “ The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase .”
AUGUST 2020