THE COVID FACTOR
Obsess – virtual stores for the latest trends
again in the 2010s following the success of James Cameron ’ s Avatar ) the technology develops to a new level of sophistication and , as a result , is pushed hard at audiences for several years . So far , the response from audiences with regard to 3D films is that the added immersion of a protruding spear , or the realistic contouring of Gerard Butler ’ s abs , is a cheap gimmick at premium prices .
This isn ’ t to say that VR and AR in retail is a cheap gimmick by any means . However , audience fatigue over paying more for a less refined experience is a critical lesson for companies looking to explore VR applications in their ecommerce offerings . Experiences need to achieve goals of seamless integration and ease of access if the market wants to avoid the kind of 30 year hibernations that have plagued 3D cinema .
However , there is one major factor impacting the world right now that could spell good news for VR and AR adoption .
THE COVID FACTOR
At a time when customers ’ access to physical retail locations is increasingly restricted by factors like COVID-19 ,
75
Obsess – virtual stores for the latest trends
CLICK TO WATCH | 1:41 fintechmagazine . com