PAYMENT SOLUTIONS
“ The only thing missing for their widespread adoption was an impetus to meet and shop in virtual worlds . That impetus has come with the COVID-19 pandemic and ensuing lockdown ”
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— Nikhil Joshi , Co-founder , Digital Jalebi
the ability for VR to give consumers access to the facsimile of physical spaces has huge potential for brands looking to curate and present novel experiences . “ The COVID-19 pandemic has turned the world upside down . Yet the virus has initiated perhaps the first stage of a good behavioural change . The lockdown in place today is unprecedented , yet its timing is fortuitous ,” commented Nikhil Joshi , Co-founder at AR / VR specialists , Digital Jalebi . “ Work in technologies like AR / VR / MR allows people to shop , talk , and socialize using these immersive platforms . These technologies are affordable and readily available . Even after the lockdown ends , the behavioural change it instigated will last considerably longer if not forever .”
Joshi believes that this is the right moment to scale AR and VR usage dramatically . “ AR , VR , and mixed reality aren ’ t science fiction ; they are fully developed technologies that are as reliable as laptops and smartphones . The only thing missing for their widespread adoption was an impetus to meet and shop in virtual worlds . That impetus has come with
AUGUST 2020