VITALITY
“ Digital healthcare adoption is a revolution . We need to keep driving this revolution because , from a consumer perspective , I do believe it works best for the majority of people – that ' s really important to us ”
KEITH KLINTWORTH MANAGING DIRECTOR , VITALITY
a Vitality GP consultation or see their physio , it ' s often not just about treating that acute event ; instead , it ’ s a process that informs the member about what their risks are . Understanding risk as a consumer is , Klintworth believes , paramount in the preventative medicine journey .
“ As a Vitality memberyou can also do a health questionnaire , get a health check
to see where your numbers are sitting , like your blood pressure and your weight , etc . Then , if there are any risks that are identified , you can take action to prevent it . If you add into this our Vitality programme , with what we know about behaviour change and incentives , you have the potential to have a far healthier society .
“ While our model encourages members to live a healthier lifestyle , we do attract a healthier client base to start off with , whether that be a 30-year-old gym member or a 50-year-old cyclist , as the product offering resonates with them .”
In general , Klintworth says that a significant proportion of the Vitality membership base is active , which supports their prevention agenda . The provider ’ s aim is then to leverage the data they have as part of the Vitality Programme and claims ' data to