make the less active or at-risk more active , thus improving their health .
Technological innovation Technology plays a crucial role in everything Vitality does , with a clear focus for the company centred on using technology to improve customer experience , access and clinical pathways . It is also a powerful tool for their own employees . To empower employees , it is imperative that they have the necessary technology tools to do their job well .
“ The key consequence of empowering one ’ s employees is that it drives service improvement and understanding of our customer ’ s needs . And why do I think that ' s important ? Well , it ' s to build advocacy among the actual membership base .”
Klintworth says businesses need to drive scalability , and economies are scaled through different efficiencies of technology use .
“ You need to continually invest in technology because it is critical to our offerings . Within the Health and the Life business for example , we need technology to support claim fund management as it relies on technology assets such as rules engines .
“ For cyber security , we are duty bound and committed to ensuring our data and our assets are protected from cyber attacks . Our customers rightfully want to know that we govern their data properly , that it ' s ethically managed , and that it ' s collated consistently and stored safely .”
78 August 2022