VITALITY
“ Concentrating on continuing to reduce future morbidity and mortality , and really giving people healthy life years , remains our key strategic focus ”
KEITH KLINTWORTH MANAGING DIRECTOR ,
VITALITY
Digital diversity and an expanding ecosystem Working on a core value of promoting digital diversity is another motivating factor behind Vitality . “ Digital diversity is an ever-evolving , ever-changing definition as we consider more and more facets . But I think it does include all aspects of technology and its impact on people , whether its a physical , mental , emotional or ethical impact .
“ When you ' re building technology or digital programmes , you have to consider the diversity of your customer mix and the demographic you ' re targeting . We need that balance of understanding and the conscious and unconscious biases that are at play .”
Digital transformation in the DNA Vitality is a fairly young company and , as such , may not be as hampered by legacy and multiple technology systems that other , longer established health and life insurance providers have endured . The culture of the company is dynamic , and the teams actively embrace new innovations and solutions as they appear on the market .
“ The people who work here know that change happens . To quote my CIO , ‘ We look for shiny new objects all the time , and we build and enhance and optimise ’.
“ Another component is language – consistency of language across your different technology routes , whether app or web , is critical . After that , it ' s a case of continuing to optimise and use technology to understand and continually improve the customer experience .”
Vitality ’ s technology integration is complex . As part of the company ’ s focus on health and wellbeing and the way the Vitality Programme runs , they needed to integrate their technology systems with a range of fitness devices that are essentially wearable data sources . Additionally , the company