VITALITY
“ Our focus has always been about creating innovative and disruptive products . We work from both understanding consumer needs , but also developing products or journeys that people haven ' t thought about before ”
KEITH KLINTWORTH MANAGING DIRECTOR , VITALITY process in place is far more efficient for the consultant and the customer and can , for many conditions , still provide a good medical outcome .”
Turning of the tide in healthcare Despite some initial resistance to the digital healthcare system , both from members and providers , Klintworth says the tide is now turning . People are understanding the value of technology , while also appreciating the convenience and speed at which their medical needs can be met . This is all made possible through the strategic partnerships Vitality operates with .
“ We have a very wide partner ecosystem . Not least of all , our external technology and digital companies . One of these is TCS , which is a valued partner of ours and has been since before our Standard Life days . Vitality also has a substantial number of digital wellness , screening providers and reward partners .
“ You need the attraction for a broad base of appeal . You ' re either an Apple Watch lover or you prefer something else , such as your Garmin , your Fitbit , or your Polar . So we have built the capability to integrate with all of these fitness tracking devices within our Vitality Programme .
“ Our focus has always been about creating innovative and disruptive products . We work from understanding consumer needs , while also developing products or journeys that people haven ' t thought about before .”
A bright future for digital health providers “ We have always been known as a disrupter in the health insurance market , approaching things differently . Using the data we collect to develop behavioural change incentives that support better health and wellbeing while reducing health risks will always set us apart ,” concludes Klintworth , who goes on to say that , at least annually , Vitality launches new initiatives , product enhancements , and new reward and health provider partners to its programmes and products . Ultimately , consumers and market demand for better services are driving this initiative .
He adds : “ Digital healthcare adoption is a revolution . We need to keep driving this revolution because , from a consumer perspective , I do believe it works best for the majority of people – that ' s really important to us . Concentrating on continuing to reduce future morbidity and mortality , and really giving people healthy life years , remains our key strategic focus .”
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