EMIRATES NBD
100
over 300,000 clients , with that number rapidly rising . “ This shows us that there was demand and we are meeting that demand .” Both of these platforms harness AI and Big Data to better understand customer behavior and provide a more tailored experience , but Morton notes that there will of course always be regulatory challenges around this . “ GDPR is a huge variable when looking at various platforms , and companies should be very cautious and deliberate about how they access these platforms and the use of the data on those platforms . AI is a great tool and it will only become more interesting as its analytical capabilities become more advanced , but GDPR needs to be embedded into the DNA of the company because the risks are enormous . The sole purpose of AI and the use of Big Data is to improve the client ’ s experience , and we certainly invest a lot of time and resources into ensuring an excellent client experience , but we also invest a lot of time and resources into cybersecurity , privacy and confidentiality .” It is this
DECEMBER 2019