BECOMING “ THE TECH COMPANY THAT OFFERS BANKING ”
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BECOMING “ THE TECH COMPANY THAT OFFERS BANKING ”
The philosophy at the heart of Emirates ’ vision can be encompassed by a phrase often said by CEO , Shayne Nelson : “ We shouldn ’ t be a bank that does tech , we should be a tech company that does banking .” To build upon this ethos , Emirates NBD created two new digital banks : Liv , a digital lifestyle banking app for millennials , which was launched in 2017 ; and E20 , which launched at the end of September 2019 , designed for SME enterprises . “ These were created because there
was a demand for them ,” says Morton . “ It was a very deliberate choice to make Liv and E20 separate brands from the ENBD . The idea is to provide a user experience that provides a much wider platform than traditional banking . Liv and E-20 accommodate younger generations that are more attracted to the variety of services on these platforms , and the ease and speed of digital banking .” As Morton states , the need for banks with which users can personally identify with is the future , and this approach has clearly been successful as Liv already has
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