CLICK TO WATCH : ‘ MOTUSBANK : OUR STORY ’ 135
access to their finances enter the market . “ Three or four years ago , digital didn ’ t contribute much at all to the overall new membership growth ,” explains Baldarelli . “ When you fast forward to today , digital is the number one new member acquisition channel across all of our districts .”
The launch of motusbank has realised a surge in new membership for MCU . As new members benefit from a holistic approach towards banking with a company that doesn ’ t assume the needs of its users but rather approaches
them for the sort of change they want to see as members . “ One of the biggest things is to never assume that you have the answer ,” says Baldarelli . “ It ’ s important to listen to what your members are saying , to spend time in operations , the contact center and branches as well as obtaining a holistic understanding of the business .”
Specifically on digital member experience , MCU worked closely with TELUS Financial Solutions . Keith Nugara says : “ Through collaboration with Meridian , we aligned on its digital
www
. fintechmagazine . com