FinTech Magazine December 2020 | Page 15

Speed Your Onboardings
Speed Your Onboardings
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15 technology , Saphyre integrates data sharing , real-time messaging and transparency . Developing a successful product for pre-trade was an integral part of Saphyre ’ s development . However , as Gabino explains , this was only half the battle in establishing the company ’ s place in the market . “ The other half was actually planning the adoption strategy ; how do you get clients , individual users , or even institutions to adopt a new technology that ’ s never existed before ?” A believer in appealing to the “ selfish interests of the client ”, he relates that , by focusing on both cost-reduction and increased revenue , the company has been able to gain attention quickly . “ Clients can start trading and making money straight away , meanwhile the custodians are also making money by collecting interest and fees . Our overall strategy is to digitize the pretrade space , not just for the benefit of trading , but also for trading and post-trade .”
Core to Saphyre ’ s ethos is the idea of ‘ levelling the playing field ’ or , in the company ’ s own words , “ disrupting a broken system ”; it is adamantly
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