“ The notion of changing our tactics and addressing pain points depending on what we [...] observe in trends is hardwired into BrokerLink ’ s culture ”
— Alena Kharkavets , VP of Digital Strategy and CX , BrokerLink
Furthermore , on the topic of digital projects , Kharkavets emphasises the importance of instilling team confidence with ‘ minimum viable product ’, a concept predicated on fast-paced two-week development sprints and combined with a “ progress over perfection ” attitude and data-based decision making . “ In digital , if you aim
161 fintechmagazine . com