BROKERLINK
our branches ?” One of BrokerLink ’ s guiding principles is its ‘# realpeople ’ philosophy , a method by which digital projects are developed conscientiously with maximised accessibility as the ultimate goal . “ Our accessibility score is 92 % while the industry benchmark is only 71 %,” she explains . “ We implement the principles of behavioural science in our design : we serve information in bite-sized chunks and manage price expectations with an accuracy meter on our website . If someone ’ s eyesight is impaired or their attention span is reduced because they ’ re browsing at night and require more visual information , it all has to be factored in .”
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