Kharkavets states that the truth is much more nuanced . “ Everyone talks about digitisation in those terms , but what ’ s interesting is , when we dive into the data , 35 % of BrokerLink ’ s ‘ 70 + years old ’ demographic enjoys using an app for their insurance needs .” Therefore , she considers the continued investment in digital channels as wholly validated . However , BrokerLink is also careful to ensure that its roadmap is configured to meet the specific challenges of its clients , particularly in an industry often represented as being overly complex . “ When we design things , we want them to be inclusive and accessible ,” says Kharkavets . “ We ’ re constantly exploring how digital interacts with local : how can it support and act as an extension of

EXECUTIVE PROFILE :

Title : VP of Digital Strategy and Customer Experience Industry : Insurance

Location : Canada

Alena Kharkavets is the VP of Digital Strategy and Customer Experience at BrokerLink Insurance . She brings extensive experience in actuarial , corporate development , strategy and sales operations . She ’ s passionate about modernizing and simplifying the insurance experience . Alena graduated from the University of Toronto with a dual degree in Computer Science and Actuarial Science . She has also completed a Global Professional Master of Laws . She is a Fellow of the Canadian Institute of Actuaries and the Casualty Actuarial Society . Outside of insurance , Alena loves spending time with her daughters , ages two and four . She loves travelling with them and showing them the world . fintechmagazine . com