LEGAL & GENERAL AMERICA
“ By putting low code into our business we can have our people able to adapt the journeys and build the journeys as well ”
MARK HOLWEGER PRESIDENT & CEO , LEGAL & GENERAL AMERICA innovative and embracing new technologies . Legal & General America has also started to offer cover that suits the marketplace better , in that it is easier to apply for – and more cost effective .
“ We ' ve absolutely seen more interest in our products since the beginning of the pandemic – and that ’ s mainly because COVID has made American families think about the ‘ what ifs ’. However , the increased interest has also been a result of the product which we offer . It ’ s fairly straightforward . It isn ’ t complex . The policy is backed by an upstanding , financially stable company .”
Holweger says that change was forced to happen during the pandemic because providers could not expect their customers to go to clinics to have medical examinations that would enable policies . The event essentially acted as a catalyst for the insurance industry in the US to leap forward and innovate via the use of data , thus transforming the space for providers and customers alike .
“ It ' s really made life insurers realise we have to change how we operate . Legal & General America were already going down that route . But it accelerated the process . We ’ re using data analytics and AI , to reduce the number of questions we have to ask - and we can use data to get instant decisions . Currently in the US we ' re over 25 % in terms