LEGAL & GENERAL AMERICA
of instant decision , and we ' re on our way to targeting 50 %. This is transformational for the US market because it enables customers to achieve instant cover .”
Holweger says Legal & General America is focusing heavily on its digital platform , which works on agile principles , carrying out sprint releases every two weeks as part of the company ’ s strategy to allow for great flexibility and constant development . This ensures the platform stays up to date with the changing market trends .
The underwriting process has also been reinvigorated through robotic process automation ( RPA ) to create better efficiency . This has enabled Legal & General America to keep their pricing competitive and therefore more accessible to customers . Low code is another aspect that has been transformational . “ We don ' t have to have complex programmers doing all the work . By putting low code into our business we can have our people able to adapt the journeys and build the journeys as well . So we ' re leveraging lots of things at Legal & General America ,” he says .
Future-proof strategies Clearly , Legal & General America is leading the way as life insurance in the US transforms , and Holweger says the journey is an exciting one , which will be dominated by new distribution channels , data driven processes , clearer and more customer friendly products and services as well as better cost value products .
40 December 2021