FinTech Magazine - December 2021 | Page 57

TABLEAU

Visualise

to monetise “ This is not something they would find in a spreadsheet . They could only see this when the data was visualised – through a heat map or a graph – so that ' s how we help organisations . In this case it helped improve employee satisfaction by changing rostering policies , and we know employee satisfaction drives revenue and customer loyalty – which is one of many ways of monetising data , albeit indirectly .”
Another example of monetising data is used by a major online retailer in the UK that charges suppliers to access information on what items are best-sellers . “ This allows suppliers to tailor their promotions , pricing and supply to all of their retailers ,” said Chizlett . “ This customer helps external organisations find their own insights and act upon those .”

“Visualise to monetise with Tableau ”

PETER CHIZLETT REGIONAL VICE PRESIDENT OF EMBEDDED ANALYTICS , TABLEAU EMEA
Tivian as a customer and partner “ At Salesforce and Tableau , our number one value is trust . Together , we use our currency of trust to earn the privilege of being our customers ’ guide to success in their strategic transformations ,” said Chizlett . “ We are only successful if they are successful . When a customer uses our products , internally our customer success experts are brilliant
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