EXPERIENCE DATA THAT DRIVES SOLUTIONS
Tivian - described as “ open and creative ” by partner Tableau Software - drives solutions with their experience data by always asking : Why ?
Asking the simple question “ Why ?” helps Tivian enrich data for its global partners and improve the customer and employee experience .
Tivian is a leader in experience intelligence management . The Software-as-a-Service ( SaaS ) company , which has been operating across 35 countries for more than 20 years , partners with Tableau Software to drive solutions by analysing internal and external data .
“ Under the hood , Tivian is a Ferrari for uncovering business challenges ,” says Rob Austin , Director of Business Intelligence at Tivian . “ We collect experience data , analyse and interpret it using Artificial Intelligence ( AI ), and turn it into actionable solutions .
“ I think of data and business intelligence as a sat nav , which helps you make decisions . But when you add experience data , it ’ s like having live traffic information ,” says Austin .
EXTERNAL BUSINESS INTELLIGENCE
Tivian focuses on external business intelligence . “ We look at our customers and our customers ’ customers and share those dashboards out to them . We look at the ‘ Why ?’ question . We can get this by asking the right people , by doing market research . We try to enrich that ‘ what ’ data with the ‘ why ’ to give us a fuller picture .”
Austin notes that Tivian ’ s team of experts in customer and employee experience data sets the company apart from its competitors . “ We tend to have millions of data points , and we use cutting edge AI and text analytics to drive this .