FinTech Magazine - December 2021 | Page 61

TABLEAU at helping them deploy and adopt so they get maximum value . When the user is one step away from us , we have to truly partner with our customer to ensure they are successful and their customers are successful too . One company that has been a great customer and partner since 2014 is Tivian who are very open and creative .
“ We ' ve recently started working much more proactively together as part of our
Embedded Partnership Programme . This entails closer insights into the Tableau product group for Tivian , but also Tivian feeding back to our product group . They ' re the ones that are closest to our customers . This helps us take insights and develop our products to meet customer needs .
“ Our Embedded Partner Programme also means we are agreed on business goals , things that Tivian wants to achieve . We approach those goals together to see
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