TABLEAU
how Tableau and Salesforce can help Tivian be successful in their markets .
“ We know that by working with Tivian , we ' re helping an innovative partner in the world of analytics . When you consider your own product as the gold standard in analytics , as we do , that makes for a pretty good partnership .”
Competitive differentiation Chizlett pointed out that one of the benefits of embedding analytics into either B2B portals , websites or software for customers or governments is creating competitive differentiation .
“ As consumers and citizens demand more information , competitive differentiation is an essential trait . If you think back over the last 18 months , the demand for information among citizens in uncertain times was really high and it was all about being engaged , transparent and delivering value . So , not just giving citizens information , it ' s about giving them insights by which they can make decisions to make their lives better ,” he said . “ The same applies in business .
“ If we look at B2B organisations , it is not just about competitive differentiation , but you also have to be able to expose or share analytics and insights with customers because that is what they are looking for no more than ever .
“ For Independent Software Vendors ( ISV ) it ' s competitive differentiation again . You no longer log into an application without expecting to see some insights from the application , otherwise , many of these applications are just information repositories . Unless you get insights out of them , they ' re sometimes nothing more than a good place to file information . In their own right , information repositories are helpful
62 December 2021