“ The fintech world is all about meeting a customer need through technology and underpinning that with data and insights ”
ANDREW DAY GROUP CHIEF DATA OFFICER , PEPPER GLOBAL
Indonesia ’ s 275 million-strong population is currently unbanked .
Breaking into an emerging market brings with it a massive set of challenges that include lack of technological infrastructure , geographical roadblocks , no financial history and cultural resistance to change . As Day says , “ How can you credit check someone with no financial history - or enable people to get into the world of financial services , to build a credit history , and really drive financial inclusion ?”
Giving customers alternatives in that part of the market , he says , is a huge opportunity that is massively beneficial for nations and customers alike . “ The idea that you can make borrowing accessible , get people onto the financial services ladder , and enable them to build a credit file , is a very exciting prospect . That then becomes self-fulfilling in many
86 December 2021