Generali has made a name for itself as one of largest global insurance providers . Now , it ’ s taking on one of its biggest digital transformations yet to sustain its customer-centric reputation

W orldwide , it seems the insurance sector is on the cusp of momentous change and nowhere can this be seen better than at Assicurazioni Generali . Offering everything from corporate insurance to life and health insurance , Generali has quickly become a household name , often cited as being Europe ’ s third-largest insurer , the leading insurer in Italy and the second largest in Germany . Now , it ’ s earning its stripes for another key facet of the business : the further innovation and digital transformation process , as stated in the new Group Strategy .