A TRUSTED MEMBER OF THE COMMUNITY
FINTECH
127 forward – and if you get rid of silos , you can truly transform the way people across the organisation behave .”
Santander ’ s use of data reflects its commitment to its customers , as well as how integral a part the bank plays in people ’ s everyday lives and in wider communities . “ The human element is really key , particularly if you ’ re making difficult financial decisions ,” says Hayes . “ If you ’ re going to take out a mortgage which is going to shape your life and your spending for the next 25 years , you need to trust and know that you can rely on us .”
A TRUSTED MEMBER OF THE COMMUNITY
“ Communities are really important to us in Santander ,” Hayes emphases . “ Santander has targets to make sure everyone takes part in community work , be that abroad or locally .” Indeed , recently a group from the Milton Keynes office returned from building classrooms in Cambodia , whilst raising money for charities closer to home , Age UK and Barnardo ’ s , and last year Hayes himself spent some time helping a local food bank . “ The motivation you get from making a real difference in your local
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