How can a self-driving car affect my brand you might wonder ? And it ’ s a valid question . The answer lies in how everything changes when we move from the driver ’ s seat to the passenger seat .

Not like the commuting of today – with people going from one place to another with occasional stops in between – but in an AI powered vehicle that is perfectly aware of your interests , schedule and needs .

“ That can sound pretty scary in a world where the biggest struggle is to not just be seen – but remembered ”

Imagine an ordinary day , you leave your home and get into ‘ your ’ car . You sit down and get into prepping your day at the office , in the car that is fitted to support focused working . Then your car stops by Starbucks and rolls down your window . The staff hand you your freshly made morning coffee , just as you like it . The car rolls away as you finish off the last of your prep as you sip your coffee looking out the window .

After work the car picks you up again . As you summarize the day the car quietly stops by the grocery store , and a bag with your home essentials is placed in the trunk . Finally , you are home , work done , shopping done and a nice evening with your family lies ahead .

No . This level of experience effectively hides all transactions , invisible payments , and to some extent the service providers as well . That can sound pretty scary in a world where the biggest struggle is to not just be seen – but remembered .

There is a solution , though . Pay After Delivery , PAD .

What started as a consumer need driven by skepticism about online purchases , and then evolved to a pre-filled mobile first conversion driver . Pay After Delivery is now entering its third phase of relevance thanks to its perfect fit for consolidating invisible payments and support for subscription based business models .

In addition , it brings with it a new platform for merchants to promote brand awareness and loyalty : the post purchase experience . This gives you as a merchant extraordinary exposure to the consumers ’ eye , where others are invisible .

Whether it ’ s the coffee in your car , in a shop or your intelligent washing machine ordering a detergent refill , Pay After Delivery is a payment method that will increase in relevance the more your business addresses the omnichannel challenges . No expiring cards . No 3D Secure validation . No obstacles , and your brand stands out .

Can you afford not to employ a PAD service ?

Does it sound like science fiction ? Really ? Remember back in 2006 – before the iPhone was launched – if I had told you that the phone would be the most important platform for shopping …?

Today major car companies are partnering up with merchants to provide all of the above and more . Business models are changing . Consolidation and Subscription is the name of the game . So what does this have to do with your brand ? Well , did you note any passages saying “ and then you leaned out the window to pay ”?

Patrik Vikner Head of User Experience – AfterPay