FinTech Magazine February 2019 | Page 148

SUPPORTING COMPANIES TO SCALE
ADYEN
148 serves , Adyen has strived to ensure that premium users can only tap into the catalogues relating to the country where the card ( and user ) resides .
The business also caters to companies which have complex regulations to deal with . China , for instance , is a particular focus and houses a unique payments market . With this in mind , Adyen offers several Chinese payment methods , such as WeChat Pay and Alipay outside of the country , in order to cater to this specific target audience .
“ No business without a local or offer Chinese payment methods . Adyen and other payment vendors cannot sell or target Chinese companies . On the other hand , we can help Chinese companies that want to sell outside of China , such as in the US , with this payment method ,” says Lindberg .
SUPPORTING COMPANIES TO SCALE
Whilst more and more companies are wanting to be on top of their payment data , Adyen ’ s platform will provide a better payment experience . Its technology has also worked to support retailers such as Daniel Wellington as well as ride-hailing
FEBRUARY 2019