EUROPE
Jussi Lindberg , Senior Vice President of Business Development at ADYEN on Market Pay
company Uber .
Most importantly , delivering simplification for its customers , particularly within the physical point of sale ( POS ) space means that Adyen has a unique Unified Commerce offering . By having e-commerce and in-store payments processed through one platform , companies are able to create better , more personalised customer journeys such as click-and-collect , where customers can order something online and pick it up in store , or endless aisles , where in-store tablets let shoppers order items that are out of stock online while in store . A Unified Commerce approach allows retailers to reshape the purchase experience , making it frictionless .
Adyen also aims to simplify and improve the payments experience on the merchant side . Adyen MarketPay , a solution for large marketplaces , simplifies the flow of payments , providing split payouts , easier reporting , driving a complete frictionless experience for both vendors and end-customers .
“ There is complexity with not only accepting a payment , but sometimes splitting a payment between multiple sellers . With more than one vendor , transactions need to be split evenly , and sometimes sellers also have different commission plans ,” explains Lindberg .
“ Before , transactions had to be initiated not only once , but twice to make sure that this transactional split was happening . Today , we can completely automate this with our MarketPay API solution .”
Such solutions are therefore in significant demand for big consumerdriven companies such as Etsy or
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