ADYEN
150
“ We ’ re seeing consolidation in the types of vendors . Beforehand , the payment space was very fragmented , where you had one gateway or payment method per country that you had to contract . If merchants were selling in 40 different countries , that equates to 120 different vendor relations , technical connections , but also reporting lines ”
— JUSSI LINDBERG Senior Vice President of Business Development , Northern Europe eBay , where payment systems are becoming increasingly complex . Whilst there might be multiple sellers in one transaction trying to sell an item purchased by a consumer , upon completion , merchants then submit the relevant consumer details .
“ This is unique to Adyen and that ’ s what ’ s really driving the market solution and appealing to merchants ,” Lindberg says . “ There ’ s no exclusivity , so we can replicate these solutions to other vendors .”
Furthermore , to bolster its efforts to reduce potential risks , Adyen uses data and machine learning in its payment routing , optimising authorisation rates .
“ It ’ s not only a machine learning tool , it ’ s also how we interpret the different types of risks that we are associating with different types of transactions ,” adds Lindberg .
“ With just one state-of-the-art platform , we can check transactions once , and then once it gets back from the payment team we also check it again . This supports enterprise merchants who want to be gathering more data and be cross-linking transactions that occur .
FEBRUARY 2019