FinTech Magazine February 2019 | Page 151

Jussi Lindberg is the SVP of Business Development Northern Europe at Adyen , the payments platform behind many of the world ’ s leading companies such as Uber , Netflix , Spotify and eBay . Jussi was previously responsible for partnerships and financial products at PayPal and Ebay , with over 15 years of experience of partnering with hundreds of companies to achieve growth and digital performance . Jussi holds a Master of Science in Business Administration and Economist from UMA .
EUROPE “ They can then detect patterns of cross-linking different multiple email accounts and different cards ,” he continues .
“ If they ’ ve been associated with card washing , for example , in seconds we can see thousands of transactions with a stolen card number . We can efficiently block this , but if we can also show this in a graphical way , this is something deeply appreciated .”
Nonetheless , he adds that checking what could be a real transaction against ones which are fraudulent , remains a challenge .
“ It ’ s a tricky threshold , but as we ’ re partnering with our customers more closely we ’ re getting more insights . It ’ s about analysing all payment methods , not gathering them . We can have better risk tools and better risk analysis per country and per business vertical where they are selling .”
Partnering with some of the largest retailers and enterprise clients globally , Adyen has grown alongside its customers , becoming a key factor to their success .
“ We have great technology and we ’ re very fun to work with . From the start , we set out ambitious goals to solve global businesses ’ needs to
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EXECUTIVE PROFILE

Jussi Lindberg is the SVP of Business Development Northern Europe at Adyen , the payments platform behind many of the world ’ s leading companies such as Uber , Netflix , Spotify and eBay . Jussi was previously responsible for partnerships and financial products at PayPal and Ebay , with over 15 years of experience of partnering with hundreds of companies to achieve growth and digital performance . Jussi holds a Master of Science in Business Administration and Economist from UMA .

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