FinTech Magazine February 2019 | Page 68

ARTIFICIAL INTELLIGENCE

“ Our research finds that organisations already on the AI journey are outperforming others by up to 5 % on factors like productivity , performance and business outcomes ”

— Kate Rosenshine , Cloud Solution Architect Manager of Data and AI , Microsoft
68 more likely to seek to improve the world and make life better in the UK .
Building public trust in AI will be an important factor in allowing both organisations and consumers to benefit . With this , financial organisations must create new systems and control measures to ensure they are transparent as to where and how they are using AI to make decisions , as well as prevent unintended consequences and malicious misuse of these technologies .
More than ever , companies need to make a conscious effort to help people understand AI through public education . AI will need to be accessible to everyone , and the public will also need to be educated to ensure that we are focusing on solving the right problems and not inadvertently creating biases in our
FEBRUARY 2019