69 systems . While major banks may have larger existing customer bases , AI and its transformational abilities are unprecedented and so organisations of all sizes must adapt to being more open . Only then will they gain people ’ s trust and only then will the use of AI really flourish and transform the financial industry .
From the impact of workers to data protection and security , taking an ethical approach to AI is essential to building trust . According to our research , those organisations that start their AI journey with an ethical and transparent first approach can outperform those that don ’ t by up to 9 % - an opportunity that no organisation can afford to miss .
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