AXA SINGAPORE
“ We are very proud of our digital transformation projects , where we have up to 90 % adoption rate on our sales ”
— Eric Lelyon , Chief Operating Officer
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“ Every one of our competitors is utilising self-service tools . At AXA Singapore , we deal with all lines of business ,” explains Eric Lelyon , Chief Operating Officer , AXA Singapore .
“ We have competitors within life insurance and general insurance , such as motor , travel , home and health , but all of them are trying to sell directly to the consumer or tying up with partners to create a digital ecosystem .”
Responsible for insurance policy , AXA ’ s local customer call centre , as well as its IT and transformation projects , Lelyon has also sought to protect customer data as part of his role as Data Privacy Officer . As the customer ’ s need for personalised , digital services continue to grow at scale , it will remain imperative for AXA to adopt customer-centric engagement strategies to win and retain the trust of its customers , and embed a blended approach in delivering personalised products and services at a corporate and individual level .
FEBRUARY 2019