CLICK TO WATCH : ‘ LITO V ’ S FINTECH SUMMIT KICKOFF ’ 143 shares , “ such as the Philippines ’ leading inclusive digital finance accelerator , digital transformation champion , prime thought leader , and entrepreneurial game changer , to name a few . But my singular purpose and passion in championing all these initiatives , is to help uplift the lives of Filipinos . Technology is just a means to an end with the customer at the core .”
According to Villanueva , this transformation isn ’ t purely restricted to RCBC , but rather , is driven by YGC . Key to this journey , he says , is Group Chairperson , Helen Yuchengco Dee
who well understands the potential threats that organisations such as RCBC face from digital disruption and the importance of embracing such a change . When approaching RCBC ’ s own digital transformation , Villanueva first focused on “ how to address the three key barriers in carrying out digitalisation : cultural , procedural , and structural . With the support of the entire Group ,” he adds , “ we are enhancing our competitiveness through convergence for data-driven product offering across the Group and collaborate through open banking to drive exponential growth .”
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